Why is the gay market so valuable?

It’s believed that 6% of UK adults are gay or lesbian, creating a market of 3 million people, earning over £70 billion. Gay men and women have higher incomes than the UK national average (£34,168 per annum for GT male readers working full-time, compared to £24,236), and have more disposable income to spend on travel, technology, entertainment and media.
Four in five gay people prefer to buy from companies that have a pro-gay stance.
They are trendsetters, and are among the first to adopt new gadgets, products, fashion styles and destinations.
When it comes to the internet, gay people make 10% more online purchases than straight users.

Zen is conducting the Gay Consumer Index and will publish updated results

early 2008, helping you develop strategies tailored to your specific niche.

The Mysteries of the LGBT Media • Being genuinely 'Gay-friendly'