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The mysteries of the LGBT Media
- Mainstream media: ZEN can help you reach many more gay people without alienating straight customers, by ensuring your messages are both attractive and appropriate.
- Pink Press: Throughout Europe, the USA and the UK, there is a rich diversity of magazines and newspapers that are focussed on gay people. In the UK, the most popular are The Pink Paper (weekly newspaper), GT (Gay Times - monthly magazine), Diva (monthly magazine for women), Boyz and QX (weekly free magazines) plus many other niche publications. In the US, the most popular titles are Instinct and Out magazines..
- Gay Internet: The Internet it’s also an important media to reach the LGBT market, as 80% of gay men and 76% of gay women are web users, compared to 70% of straight people.
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