ZEN PR & MARKETING

Zen can help you take a more sophisticated approach to reaching high-spending minority consumers. Rather than merely meeting anti-discriminations legislation - we can make your business genuinely attractive to a broad segments of prospective customers.

Three quarters of gay people avoid buying from companies with a reputation for being homophobic. If your company wants to be truly gay-friendly, Zen's experience, and our contacts with specialist trainers and advisers, can help you with staff training, to deal with gay costumers and having a non-discrimination on your hiring policies.



	Being Genuinely ‘Gay-friendly’ Zen can help you take a more sophisticated approach to reaching high-spending minority consumers. Rather than merely meeting anti-discriminations legislation - we can make your business genuinely attractive to a broad segments of prospective customers. Three quarters of gay people avoid buying from companies with a reputation for being homophobic. If your company wants to be truly gay-friendly, Zen's experience, and our contacts with specialist trainers and advisers, can help you with staff training, to deal with gay costumers and having a non-discrimination on your hiring policies.
	Why is the gay market so valuable? • Are gay men free to travel the world? The Mysteries of the LGBT Media • Being genuinely 'Gay-friendly'
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